I now understand the concept of reading and writing and how they relate to each other. Like the book states"Only by reading well can you write well". As a high school student, I struggled with writing papers and putting my thoughts in writing. I would read the required material but I had no idea how to present it. It makes perfect sense to me now that understanding what you are reading can actually make your writing piece clear.
The world is really a text. Lettering style and font size really gives the audience an automatic perception of things. The advertisement and the product being sold is being targeted to a specific consumer and the style can help pull them in.
This chapter was excellent because it pointed out ideas for the start of writing a paper. This book focuses on how to become an ideal college level writer.